Wholesome Foods

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Pages: 2

Branding, Pricing, and Distribution Strategy
Wholesome Foods will brand its meals with the name of the company. The added benefit of using the company name is that Wholesome creates brand recognition and awareness for the company and its organic meals. The brand name can later be used to produce brand extensions under the Wholesome Foods umbrella. As a result, Wholesome Foods can create organic potato chips and snacks, all natural fruit juices, and frozen fruits and vegetables as part of the Wholesome Foods’ brand. Brand extensions enable the company to “leverage the brand equity to sell other products” (Iacobucci, 2014). Therefore, the Wholesome Food name is important to the branding strategy.
Wholesome Foods will use premium pricing