Ad Analysis Advertising has long been a form of marketing in order to sell something. It is a powerful way of catching the public's attention towards either a product, issue, idea, or belief. In today's modern society, technological advances and an increasingly connected society have allowed advertising to extend to other forms in order to reach a wider audience. This has enhanced the market's ability to attract more consumer's to it's products. As a result, the advertising industry has grown to be a billion dollar industry. This enormous industry, however, can be broken down into specific areas that deal with certain targeted audiences. To facilitate our understanding, one can divide the ad industry into different sectors in regards to dealing with certain gender audiences. These different sectors are: guy-guy, girl-girl, guy-girl, and girl-guy. For the purpose of this essay, we will focus on one. Specifically, the girl-guy section will be analyzed into further detail regarding the Axe commercial provided by the following link, http://www.youtube.com/watch?v=fvIzHgWtwTU&feature=related. After viewing this commercial, it can be noted that the male-female form of advertising is one in which not only sex, but also seduction and exaggerated metaphors can be perceived by the public as literally desirable when it comes to Axe sprays. There is a psychological element used that proves beneficial for the Axe-Effect advertising campaign. The Axe spray commercial is approximately a thirty-second advertisement representing its spray product through the use of a variety of elements. To set the setting, the ad is perceived to take place on a notably hot, sunny day at a school. Chronologically, the ad starts out with a young man (around his early "20s") walking into a classroom and sitting down in a chair, studying a map. This character is immediately noted to be a well-dressed, attractive individual (as noted by the immediate attention he gets from all the women around). As he sits down, a woman sitting to his left seductively stares at him while she begins to sweat around her neck and chest area. As the commercial progresses, more women are shown to be present in the classroom. It is evident that they are all very attractive. As the man looks at his map, he then unzips his duffle bag. As he does this, a girl across the room is standing in a seductive position and her boot unzips as he unzips his bag. Then, the man turns to a radio to adjust the sound, but while he does this, a blonde to his right evidently becomes sexually aroused as he plays with the radio knob. This is because the camera zooms in on her breasts and shows that her nipples are enlarging. Right after this, another attractive woman walks in the room, again immediately staring at the male individual. He catches her gaze as she sits down in front of him. He then opens his book, but as he does this, the a button on her shirt unbuttons, exposing some of her chest. The man notices this and humorously closes his book. The girl raises her left eyebrow, seductively. He opens the book again and then the second button on her shirt is undone. The commercial then fades out to show the Axe Touch body spray. Additionally, there is a song, "Feeling the Love" by Reactor, playing during the commercial that can be noted as having a "sexy" tone to it. This is evident by the rhythm, melody, voice, and sounds it utilizes to enhance the commercial. From the elements used, it can be said that the viewer is immediately attracted in a seductive way to this advertisement. Specifically, we know that the intended audience is the male gender because Axe Touch spray is for men. Also, the attractive women used in this commercial make it obvious. The fact that the man is controlling the women's clothes without even touching them is something appealing to young men, who are more sexually active than other age groups. Of course, one can't control another's close through the use of an object that
Essay #3: Advertisement Analysis
Perhaps no other form of media has had quite the impact on culture as that of the advertisement. Advertisements are really and window to the soul of a culture, displaying our values and worldviews. Advertisements are memorable and quick, while still giving a brief argument with a glance. With every advent of technology, be it print, television, film, the internet, and even on our phones, marketing has been there to guide us and tell us what to buy and where to find…
Guidelines for Comm 3401 group project
In groups of up to 5, students will be asked to write and present an in-depth analysis of a firm’s application of the concepts discussed in class. Students will be responsible for forming their own groups and selecting an appropriate B2C brand to analyze. No two groups will be allowed to analyze the same brand, so you are advised to form a group and select a brand well before the deadlines specified in the course schedule.
As each brand selected will dictate…
discussed and how incongruency is involved in the creative development of ads.
Good presentation of visual diagrams to demonstrate examples
Creative methodology of survey questions and data collection
Proper procedures of letter of consent was provided to participants in the questionnaire
Well-organized structure and labeling of ideas and sections
The logical flow of the argument from paragraph to paragraph is particularly good
The paper is very thorough and displays in-depth explanation of major points…
UnME Jeans Case Study Analysis
UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price.
Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for…
The paper should be approximately 10-12 pages double spaced with font size 12.
You are free to write more.
You must use at least 2 sources. They can be readings we did in class or other academic articles or books. Let me know if you are having problems finding sources and I will help you. You can use any of the several widely used formats (e.g., APA) but be consistent. Without 2 sources, you will not be able to get a grade above a B.
Pick one of the following for…
Table of Contents
Executive Summary 3
External analysis (Industry analysis) and internal analysis 5
Strengths of company 5
Weaknesses of Company 6
Opportunities of company 7
Threats of Company 7
Problem Statement 8
Criteria for evaluating Strategic alternatives 9
Three strategic alternatives and evaluation 10
Expand the global user community 10
Build engaging mobile practices. 11
Advance ad products for college age students and advertiser 11
This case basically talks about Ad- Liner Packaging Inc, Brazil’s largest manufacturer of plastic bags and packaging, and their decision of launching of new drawstring trash bags named Climp Fecha Facil. With the investment of one million dollars already done to purchase new machines for production of the new trash bags the stake seem to be high. Market analysis regarding perceived acceptance, packaging preferences and the perceived feature for the new trash bag are done with three focus…
receives a 30 percent fee for each sale of digital content sold. The internet has been taking advertising share from other traditional media like printed newspapers. The internet ranks second in advertising spending. More companies will be placing ads in online newspapers causing the revenue to grow for the publishing company.
Many analysts speculated that e-readers would threaten the continued livelihood of the publishing industry. E-readers actually have become a new way for book…
April 21, 2014
Visual Analysis Paper
The Crest advertisement features a female person (Shakira) with long blond wavy hair and a big glamorous smile. The ad sells white strips to whiten your teeth in an inexpensive way. Additionally, when using the product, they make a promise to the readers by saying that they will become the ‘’Spotlight’’ of the community. It appears in the 2013 issue of the InStyle magazine and is clearly marketing towards young women who…