Essay on Advertising and Finance Marketing Operations

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You are here: Home BrandGuide Food & Beverages Diet Coke
DIET COKE

< Diana Tea Company .. Diet Pepsi.. >

Diet Coke

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Live it Light

USP

World's 3rd largest selling soft drink

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class health conscious people

Positioning

Tasty no calorie soft drink

SWOT Analysis

Strength

1.Excellent branding and advertising

2.No Sugar so safe for health conscious and diabetic people.

3.Excellent distribution and availability

Weakness

1.Aerated drinks not popular with health conscious people

Opportunity

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1. Diet Pepsi

2. Pepsi Max

← Diana Tea Company ... Diet Pepsi... →

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