Another Hierarchy Of Attributes That Guide Consumer Decision Making

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MKT 571 FREE Final Exam Review with answer key
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1. Another basis for decision-making is referred to as ethical practices ?? ethical dilemmas situational ethics correct ethics
2. New-to-the-world products are ________.

existing products that are targeted to new geographical markets

new product enhancements that supplement established products

low-cost products designed to obtain an edge in highly competitive markets

new products that create an entirely new market

3. A company can learn a great deal by
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Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?





20. A firm must know where to position its product based on price and ________.


promotional efforts



21. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________.

conformance quality




22. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?





23. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

Basic product

Core benefit

Pure tangible product

Potential benefit

24. Which control should periodically reassess its approach to the marketplace with a good marketing audit?

Ethical control

Performance control

Marketing control

Strategic control

25. BMW's "The ultimate driving machine,"