Use this template to guide you through writing your own marketing action plan. Introduction What are the main objectives you want your marketing action plan to achieve for your business (ie, more sales, more customers, greater market share, etc try to be specific) 1. Your market 1.1 Who are your customers Answer the following questions Who are your existing customers What are their needs What motivates them to buy your offer Can you separate your customers into different groups of people with different needs or motivations Are there people who arent currently customers but could benefit from your product or service 1.2 Who are your competitors Answer the following questions Who are your competitors (NB, think about your direct competitors ie, businesses who are selling a similar offer and your indirect competitors ie, businesses with a totally different offer but who are competing for the same customers) Why might your customers or potential customers choose a competitors their product or service over yours 1.3 Other marketing activity Answer the following question Are there opportunities for you to be involved in marketing activities you dont already engage in 2. Opportunities in your business and your market 2.1 What are our strengths Answer the following questions What are the strengths of your product or service(ie, high quality, unique, cost-effective, etc) How does your product or service compare to your competitors 2.2 What could we improve on Answer the following questions Are there any aspects of your product or service which are weak Have your customers complained about any aspect of your offer 2.3 What opportunities are there Answer the following questions Which of your strengths are you not taking advantage of Are there any trends in your market that you and your competitors are not catering to Are there any gaps in your market that you could fill Are there any additional uses for your product or service which you could draw attention to 2.4 What obstacles are there Answer the following question What is preventing you from implementing your marketing plan (ie, money, time, resources, etc think about internal and external obstacles) 3 Your business objectives Answer the following questions What are your objectives as a business Try to make these both specific and realistic. What are your deadlines for each objective What resources do you have to help you fulfil your objectives What extra resources will you need to help you fulfil your objectives 4 Your marketing strategy and action plan 4.1 Target customers Answer the following questions Who are your target customers (choose existing and potential customers identified above) What do you know about them (ie, where do they live What age/gender are they What sort of income do they earn What other products do they buy) Where are they likely to find out about your product or service How do they prefer to buy your product or service (eg,
Exam 1 – Chapters 1-4
Due: Saturday, Feb 14 at 5pm
Section 1 - Multiple-Choice – 14 questions, each worth 1 point – circle the correct answer
1. Sports marketing is defined as _____.
a. the specific application of marketing principles and processes to sports products and to the marketing of nonsports products through the association with sport
b. the exchange process applied to sports products
c. the selling of athletics, sports entities, and sponsorship to consumers of sport…
all of the following conditions have been met: the act in question is possible for everyone to follow; all rational people must be able to accept the act as if they were receiving the treatment themselves, and last, the act can never treat people as means to ends.
In following Kant's conditions, if everyone used deceptive marketing practices, as Nestlé did, ultimately no one would believe in any product being marketed or those marketing the product. It would essentially nullify marketing…
Since the internet world has greatly expanded, you can pretty much do
anything you want to do in it; even marketing the heavy equipment you
are no longer using and maybe earn a few extras from it. Since there are
so many platforms used to market your equipment, you may also start
wondering which one to trust.
But why not build your own website? As mentioned, you can do find
anything in the net and there are hosts who can give you free website for
free. When you have already encountered these sites…
Below are guidelines for communicating with customers via email. They are in the form of Frequently Asked Questions to better address typical situations when you would be engaged in electronic communications with a customer. There are many questions that could be asked. These are just some examples. If you have other questions regarding these guidelines, please contact the Marketing Department and someone will promptly get back with you. Email is a business communication tool and users must use…
BUSN 115 Week 8 Final Exam
1. (TCO 7) Some of the characteristics of lean systems include which of the following?
2. (TCO 7) Mass customization means
3. (TCO 8) One scarce item in the future will be water. Which is the least expensive way to get water from places of abundance to places of need?
4. (TCO 8) If there is one thing that advertisers agree upon, it is the growing importance…
MRKT306 Principles of Marketing
Choose a company to analyze the marketing mix. It can be a local company or a national company. If you’re thinking of starting your own business or you know someone who is, you’re welcome to do this project on that idea, but please see me about it first. You'll be required to submit the first part of this plan in Week 1, so start thinking about this right away.
A good term paper involves such factors as creativity, logical rigor, personal insights…
of the classes I have taken here are Ashford I have found that advertising and marketing is interesting. Though advertising and marketing is interesting it is not without its problems. I am a person that uses humor to lighten the mode with people but is some research that I have saw there tends to be a problem if it is not handled correctly. This led me to the idea of morals in marketing and advertising. Because marketing and advertising is something that most companies use and rely on for improvements…
ever asked questions like above? Or have you ever bought a lotion or anything else that your friends strongly recommended? Or have you ever bought anything you just found really nice on I’m sure you have, and maybe quite often!
Social scientists and market researchers find that individuals automatically tend to follow their relatives, friends, coworkers or even neighbors’ consumption behaviors. They love to buy products that well used by their acquaintances (Tanner et al, 2007). Following this well-known…
Drinks Really Provide a Source of Energy?
• Describe and categorize chemically the components of various popular “energy drinks.”
• Determine the physiological role of these components in the human body.
• Explain scientiﬁcally how the marketing claims for these drinks are supported (or not).
• Determine under what conditions each of the “energy drinks” might be useful to the consumer.
After spending several years working the Sport’s Desk of the Lansing State Journal, Rhonda had…
The core of the business in this 21st century era lies in marketing. It can be can be considered as the heart of business .marketing can be called as an art by some but it is purely science. Most aspect of the successful business depends on this science of marketing. Marketing is huge ocean which covers advertising, public relation, promotions and sales.AS marketing is the core of business, so as advertising is the core of marketing, where you get to introduce the product to the customers. The advertising…