Apple Inc. Essays

Submitted By Leeleejin
Words: 1944
Pages: 8
Open Document
Apple Corporation
A Successful Enterprise That Changed the Electronic Industry
Here is a true story about Apple’s success. Although Apple was established over thirty years ago, it became popular in China during the past five years. This could be linked to the fact that the most popular products of Apple, the iPhone and the iPad, came out about five years ago. For me, I became a big fan of Apple at that period of time. I remember that when I was in high school in China, one of my friends got a new iPhone from America (At that time, iPhone was not available in China), and he brought it to school. The first time I looked at the iPhone, I thought it was strange, because it was so huge to be a mobile phone at that time. However, I fell in love with iPhone immediately. When my friend lent his iPhone to me to use for a while, I found it so powerful. I began to dream of having an iPhone, soon then, I got the chance. During one summer in high school, I participated in a summer camp to America. When I came to America, the first thing on my mind is that I want to buy an iPhone. Then I finally got my first iPhone. As time has passed, Apple went on to create the new iPhone 5. I still want to buy a new one, but I like my first one more.
Therefore, here are some questions to ask about how Apple made us so crazy about its products, and how Apple became so successful in recent years? The answer is that Apple did well in innovation and technology and it has the greatest strategies in marketing campaigns, which is what I am going to talk about in my research essay.
My topic is mainly about the success of Apple Inc. and the strategies it uses in marketing, and how Apple campaigns against its competitors. Here, it is also argued that the success of the iPhone was based on Apple’s conception of the mobile Internet as being another modality of the existing wired Internet and it’s leveraging of existing systems competencies. It is demonstrated how a promise to deliver the “real Internet” was a core part of Apple’s original strategy (Joel and Michael 1). Therefore, I will point out that the cores of Apple’s success are technology and innovation. Apple’s advanced technologies in mobile devices and computers make competitors follow its steps and there have been several patent conflicts between each other in recent years. Apple has influenced its industry because others have understood the importance of technology and innovation.
Then, I would like to present some backgrounds of my topic.
Apple Inc. is an American, multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating systems, the iTunes media browser, and the iLife and iWork creativity and production suites. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of $626 billion as of September 2012. It is furthermore the largest technology company in the world by revenue and profit, earning more than Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.
Apple brand’s customer loyalty is
Show More

Related Documents: Apple Inc. Essays

Apple INC Essay

Apple, Inc. is a company that designs, manufactures, and sells electronics; it has experienced large growth over the past several years and obtained increasing respect by consumers. As Apple products have become more incorporated into and better compatible with other electronics sources, Apple Company has come to be known as a viable, alternative source of not only computers, but of such products as system software, phones, MP3 players, tablets and other electronic items for home and commercial use…

Words 1079 - Pages 5

Apple Inc Essay

Case Analysis: Apple Inc. in 2010 Professor: Michael W. Howe Group member: Shudan Zheng Ning Ding Di Li Liuquan Wang COMM 6006 Date: Mar. 14, 2013 1. Vision and mission As mentioned in Apple’s investors website, Apple’s mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with…

Words 2633 - Pages 11

Analysis Of Apple Inc

Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix…

Words 2324 - Pages 10

History Of Apple Inc

History of Apple, Inc………………………………………………………………………. 4 a. How it all started……………………………………………………………………. 4 i. The Inventors………………………………………………………………… 5 ii. The Innovations and ideas…………………………………………………… 5 iii. Getting the company started………………………………………………… 5 b. The Mission………………………………………………………………………….. 5 i. Be different…………………………………………………………………… 6 ii. Keep it simple………………………………………………………………... 6 iii. Lead technology industry…………………………………………………… 6 III. Products by Apple Inc…………………………………………………………………………

Words 2249 - Pages 9

History Of Apple Inc

Apple Inc. Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company operates more than 393 retail stores in fourteen countries as of August 2012, and an online store where their hardware and software products are sold. It also includes stores such as the iTunes and App store online that enables users of products to purchase new systems and programs, called ‘Applications’ or download music. My own father is…

Words 1920 - Pages 8

Apple Inc Impact

Apple Inc. and Walt Disney Co. have a very great impact in their communities of Northern and Southern California. Being two of the most iconic companies in not only California, but the world, their role in taking part of helping the community is beneficial in a huge way. Apple Inc. greatly impacts their community with new technology, but Walt Disney Co. impacts their community with love and joy that lasts a lifetime. Apple inc. and Walt Disney Co. are both severe providers of happiness and helpfulness…

Words 791 - Pages 4

Essay on Apple Inc

Unit 4 Draft Final Project Apple Financial Statement Analysis Syed M Razvi GF 530 Kaplan University May 22, 2013 Executive Summary Apple is in the business of information technology and manufacturing Personal Computer since 1980’s. It is one of the largest corporations in the USA that designs and manufactures personal computers, software, and hardware for their products. They are a well-known and an established organization in the world as Macintosh or Mac. They are represented in the market…

Words 2069 - Pages 9

Essay on Apple Inc

Apple Inc. Tiffany Garland MBA 6012 4/25/2015 Apple Inc., a company many of us knows all too well. Between having the best operating systems to the best watches, computers and cellular phones, Apple is the most successful company in the world right now. This is the company I have chosen to complete my project on. Apple is a global company and has markets all over the world. Under the direction of Steve Jobs in the early years before his death in 2011, Jobs branded this company and took the world…

Words 1274 - Pages 6

Apple Inc. Essays

Apple has covered huge market in United States and worldwide as well, apple products are worldwide famous, recognized and unique sample of technology. Market segment is necessary and essential tools as economics and marketing tools in business. As most of population knows about apple products and its technology namely iphone, ipad, ipod, desktop computer, note book laptop and music system and soon. We would like to concentrate on ipad in addition to this we have chosen United states as market. First…

Words 764 - Pages 4

Essay Apple Inc

Apple Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. According to Apple’s 10-K company background, the company designs, manufactures, and markets mobile communication devices, PC, music players, and provides wide variety of related software, services, through its in-store, online and third party channel. Apple’s 2014 revenue was recorded at 182 billion ended in Sep. 27, the gross profit at 70 billion dollars, net income at 39 billion1. By just looking at the revenue, Apple’s…

Words 332 - Pages 2