Bmw's Operation Management Essay

Words: 4773
Pages: 20

BAD 429
Operation Management

Project: BMW

By:
Rodolphe Beyrouthy

Presented to:

Table of contents:

Executive summary................................................................................................3
Charts ……………………………………………………………………………..4 - 6
Introduction………………………………………………………………………..7
History…………………………………………………………………….………..7 – 10
Design of goods and services…………………………………………………..…10 - 11
Managing quality………………………………………………………………... 11 - 12
Process and capacity design………………………………………………..…… 12
Location strategy…………………………………………………………………13 - 14
Layout strategy…………………………………………………………..……… 14
Human resource and job design…………………………………………..…….15
Supply-chain management……………………………………………………... 15 - 16
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M Series: BMW M combines technology and expertise gained from BMW's motorsport activities and translates it for the road. BMW M launched its first road car, the M1, in 1978 and the range has since expanded to include the M3 Coupé, Convertible and Saloon, the M5 Touring and Saloon, the M6 Coupé and Convertible and the Z4 M Roadster and Coupé.

The company’s bestselling car is the BMW 3-Series which in 2005 accounted for nearly 40% of the company's car sales; and the company’s most profitable car is the BMW 5-Series which accounts usually for 50% of the company’s profits. In 2011, BMW created a sub brand called “BMW i” which commercializes in low emission vehicles. It unveiled 2 cars under the “I” brand, the BMW i3 which is an urban electric car and BMW i8 which is plug-in hybrid sports vehicle which can reach a speed of 100 km/h in 4.8 seconds. BMW cars are found all over the world and in some countries it is the leading car brand.
In 1994, BMW acquired Rover Group, which is known for its Range Rover. But eventually in 2000, Rover Group was divested. In South Africa, many car manufacturers such as Ford and GM divested in subsidiaries, but BMW still retains full