The Innovative A’s Consulting Group is glad to run our analysis on your company’s operational process. Your company has done tremendous progress and indeed it is a recommendable success as it started out small and grew to be one of the leading businesses in the industry. In our analysis over the past two weeks, we observed that, if planned well, CanGo has a promising future ahead. Our team came up with certain issues being faced by your company, which we assume, if not resolved, can cause a problem in the long run for CanGo to be more successful. Your company has been lucky over the past few years, but in our evaluation, we concluded that CanGo’s future needs a great deal of strategic planning. By carefully …show more content…
5) Adapting to the changes in the new Market:
CanGo is a company that has grown rapidly. The company seems to have trouble adjusting to this growth. In order to continue to grow CanGo must have the ability to evolve and transition and the market demands. The bottom line for small businesses, especially start-ups, is to focus on those strategies that are at the lowest rungs of the ladder and then gradually move up as needed. As you go about developing your growth strategy, you should first consider the lower rungs. Each new rung brings more opportunities. (Dahl 2010) In order for CanGo keep their momentum going they must focus on market penetration, market development, alternative channels of pursuing customers, product development and keeping new products for new customers. Competitors will always arise. CanGo must be proactive in developing their employees to operate at a high level to be able to compete effectively. Currently the company seems to be stuck in a mode of doing things as they have always been done. The company must continue to push innovation and create a culture that embraces change.