Disney Research Paper

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Disney is a brilliant company created by Walt Disney and his brother Roy Disney. The company has been around for over nine decades and continues to succeed yearly. The marketing aspect of Disney is what drives the company’s success. Disney has stepped out of the television box of being more than an animated film company and has dominated to film production industry and America’s loyalty to their products. The topic of researching how Disney continues to stay on top through a marketing aspect interested me because as a marketing major this will give me insight into one of my favorite companies on how they continue to promote the corporation and gain the approval of their customers daily.
An important research question to ask regarding Disney and the brand loyalty is how the company strives to be innovative every year but keeps the same attributes to …show more content…
This research is relevant to my understanding of Disney and the marketing behind it because from this I will understand how this company that was original based on wild dreams became one of the world’s most powerful brands.
In brief, there is still much research needed to be done on the history of Disney. The history of Disney is a vital component in this paper so I can track how the company has stayed innovative throughout the years of being in operation. I need to research the outline of brand loyalty and the plan Disney had in order to run a successful business. Digging more into old advertisement of the company will help in understanding how the Disney Corporation continues to grab the attention of their customers and still reaches out to the new ones. JAMES, JEFF. "The Heart Makes The Mouse: Disney's Approach To Brand Loyalty." Journal Of Brand Strategy 2.1 (2013): 16-20. Business Source Complete. Web. 8 Nov.

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Walt Disney Research Paper

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