When analyzing a commercial, one should be aware and have a speculative mind. Commercials can attract many different audiences. It depends on how it is directed and what assumptions the director makes about the audience. There are multiple things that could appeal to a certain audience such as different types of scenarios that the audience can relate to and the way people react in those situations. Sometimes to express these concepts a commercial needs to be crazy. Throughout the years, the company of Axe has been attracting teens and young adults of both genders with its lunatic commercials. Their advertisement of the Axe Anarchy body spray on TV is a good example of a crazy commercial. Throughout the whole commercial, Axe made sure that there was at least one concept that would attract a certain audience to buy their supplies. As previously stated, Axe tends to have an audience consisting of teens and young adults of both genders. The way Axe attracts this type of audience to the commercial for the Axe Anarchy body spray is by giving it a sexual aspect. Since the group is of younger age, it is easier to attract them when explaining that Axe Anarchy could make them smell good enough to attract the opposite sex and possibly form a relationship. In the commercial it starts off with a girl and a boy at a restaurant, on the roof of a building, sitting at separate tables. They slowly turn around and face each other. At that moment, they are instantly attracted by the other and come closer together. The director uses that brief moment to show the audience how quickly someone will be attracted to them when they apply Axe Anarchy body spray to themselves. We all know that it cannot work that quickly but it still attracts the audience because it is explaining how good of a smell the body spray has. Continuing on with the commercial, the boy, without noticing, accidentally knocks a flower pot off the side of the roof. Next we see a girl walk over the broken flower pot and straight towards a male waiter. The waiter drops his plates and walks straight towards her. Once again the director is attracting the audience by showing the strong attraction between two genders when using the Axe Anarchy body spray. Another example would be when a bus crashes in the middle of the road. Apparently, there are girls in it that are part of a team and they simply get out of the bus like nothing happened. They then each walk towards the first guy they see. The director likes to elaborate on the fact that the attraction is so strong, the chaos happening cannot be stopped and just keeps spreading without anyone caring. The same concept is used throughout the whole commercial to get the point across. When it comes to assumptions, there are two obvious ones that the director is making about the audience. First of all, he/she assumes that the audience is consisting of people looking for relationships. Due to this, the director shows off the Axe Anarchy body spray’s attraction power. An example in the commercial would be when a guy on a moped spots a beautiful girl and jumps off his moped without even thinking. The moped simply continues by itself and crashes into a store’s window. The director loves to use destruction to get his/her point across. Even though there is chaos, the idea of the body spray aiding someone in getting a relationship is able to attract a bigger group to buy the supplies. Since the audience is of younger age, the director is able to form a second assumption. This would be that the audience consists of people who tend to forget about their responsibilities when they become interested in something. An example that expresses this assumption in the commercial would be when a worker at a pet store
Thomas Jefferson once said, “The care of human life and happiness, and not their destruction, is the first and only object of a good environment.” However, in ‘Lord of the Flies’, William Golding precisely portrays the truly destruction within humans. He also illustrates the collapse of society and peaceful civilization through dissension among the group. In addition, the ‘Lord of the Flies’ is an extraordinarily fierce and bloody novel that illustrates a group of British boys, from…
How dose Shakespeare present love in much ado about nothing.
There are many different of love and we experience them in our lives. Family love, friendship love and romantic love are parts of everyday life and this is what Shakespeare was presenting to this audience in much ado about nothing. We get a sense of the relationships presents through the dialog of the characters, for example when leonato and hero talks as farther and daughter. Shakespeare also shows us romantic love through…
THESIS- These texts reflect the experiences of men and women in previous society’s
Intro – Introduce texts dramatic SCND, and poetic in MLD and PL
Displays imbalance of power, gender (female repressed in pat society)
Text explores beliefs and values of love, poverty, social repression and class structure.
Study texts Power structure within pat society
Time period Renaissance and post modern
MBP-1 Street Car Named Desire By Tennessee Williams -
Topic sentence- In…
English 101 FG Fall 2013
Tuesdays and Thursdays: 9:20-10:50
Instructor: Jamison Spencer
Office hours: By appointment and: MW 9:45-10:45 and Tues 11:00-12:00
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Truman College General Education Goals
In this course…
During the Old English period, the most important contributor towards the literature of the time would be King Alfred the great. He reigned from 871AD to 899AD and was widely known from preventing fall of the Anglo-Saxon provinces to the Vikings by arranging alliances with them. During the Old English period, the most important contributor towards the literature of the time would be King Alfred the great. He reigned from 871AD to 899AD and was widely known from preventing fall of the Anglo-Saxon…
LGHS Honors English II
Summer Reading Assignment
How to Read Literature Like a Professor Revised Edition:
A Lively and Entertaining Guide to Reading Between the Lines
Thomas C. Foster
In Arthur Conan Doyle's "The Red-Headed League," Sherlock Holmes and Dr. John Watson both observe Jabez Wilson carefully, yet their differing interpretations of the same details reveal the difference between a "good reader” and a "bad reader." Watson can only describe what he sees; Holmes has the knowledge…
I live in the city where snow is a usual thing. That’s why every winter I go snowboarding with my friends or family. I really like riding on the snow. First time I went snowboarding was about 4 years ago. I went with my father, and we both know nothing about snowboarding. We took an instructor, and in the end of a day I was riding well. After that day I went to the ski resort almost every weekend. Next winter I bought my own equipment. There were…
The responsibility of power effects the environment of human nature by causing destruction and heartbreak; readers also learn that power damage a majority of all relationships. In the play, Julius Caesar by William Shakespeare the theme of corruption can make someone so arrogant that with the right amount of power it can lead to death. First, Brutus is a man whose motive is honorable even if people do not understand it. Next, Cassius envies Caesar's authority and power Last Anthony…
Dr Louise Fitzgerald
Education Development Unit
In-class Test, week 8
The goals of Test 2
Knowledge (ASB Learning Goal)
Explain the assumptions of standard models of
Explain the different market environments in which
individual, social and government decisions are made.
Explain the reasons for and outcomes of government
intervention in the economy.
The goals of Test 2
Critical thinking and problem solving