Research Subject: Market Research for Exporters
This Case study is based on the largest and most successful supermarket chains in the UK, Greens & Co. for the purpose of doing a market research to enter the American Grocery market. I have tried to answer the given questions as I have understood the Case study and the market research strategies taken by Greens & Co.
1. Identify the types of market intelligence that Greens & Co. used to move into the US market.
Ans: In my opinion competitor intelligence used by the Greens & Co. to identify the advantages and disadvantages of their US based competitor or potential rival, McLarens before entering the US market Because, McLarens was already so …show more content…
3. Using the case study, formulate the research objectives for the primary/qualitative research that was conducted in American family homes.
Ans: As per the case study, the research objectives were:
i) To study the American kitchens and examining the contents of their refrigerators, as well as tracking grocery shopping frequency, spending and quantity patterns with
several demographic segments.
ii) To observe the food habits of the average Americans, whether they were more fast-food oriented or healthy food oriented.
iii) To gather information about each family, including household income, family size and employment status to figure out whether average American families are able to buy products from the Green & Co. outlets.
iv) To gather information about age group of the family members to determine whether there are more children or adults to determine the family’s tendency for fast food or healthy food and even the time spent by family members at home.
4. Was Greens & Co. pursuing exploratory, descriptive or causal research? Provide examples from the case study to support your response.
Ans: In my opinion, Greens & Co. was pursuing more of an exploratory research design as the research that they made were based on observation, pulling out primary data about