Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world.
Follow The Hamburger despite disapproval of it, the hamburger sandwich is one of the most successful foods in the world. The attraction of the hamburger is that it is inexpensive, convenient and filling. A meal in one as some may say. But if you get down to the nittygritty of it all, is it really inexpensive and environmentally friendly?
McDonald’s founder Ray Kroc once said, “It requires a certain kind of mind to see beauty in a hamburger bun.” The hamburger has been a staple of American culture for the last century, both a source of gluttonous joy, a recurrent obstacle to healthy eating and a challenge to environmentalism.
Background Fact! in 1971, McDonalds opened their first restaurant in a Sydney suburb called Yagoona. Today there are over 780 McDonald's across Australia, with around 85,000 people employed in the restaurants and management offices.
Environmentally Friendly? now, McDonalds are supposedly continually improving their environmental performance on the journey to sustainability, challenging themselves, the system and partners. They have a responsibility to change and improve the environmental practices and policies. And apparently these responsibilities extend from the kitchens of the restaurants to the fields of the produce suppliers and beyond. Is this really true? Their objectives do include:
Make the environment a consideration in everything we do * Provide environmental leadership, training and education for our employees, franchisees, suppliers and customers * Seek programs and partnerships that promote positive environmental outcomes * Ensure that we comply with all environmental laws and regulations * Ensure that all staff are aware of their responsibilities and accountable for their actions * Continually measure, review and improve our environmental performance
Yes, they have offered their support to organisations such as ‘Clean up Australia’, ‘Australia Zoo’ and ‘Earth Hour’. In 2010 they signed up to the Sustainability Advantage program run by the NSW Department of Environment, Climate Change and Water but with McDonalds signing up to these organisations, could it just be for good publicity? Or to make sure people see them as a ‘tree hugging’ corporation? By joining up with these companies, McDonalds will convince customers that what they are doing is ‘friendly’ make them want to give a helping hand which means more money in their cashier. Signing up with a huge franchise like McDonalds is bound to make your business noticeable but if you were in control of an environmentally friendly organisation, what would you give McDonalds in return for their popularity and partnership?
The negative environmental impact that McDonalds brings into the world is huge. You may not think about these topics while you’re ordering a double quarter pounder and fries which is why I created this presentation. To inform you the effects of the process into making and presenting these irresistible burgers.
Indirect supplier’s these are the farmers that grow the crops to feed the cows and chickens they produce, that we eat in a Big Mac or McChicken burger. However, their process of providing the meat includes detailed work that wouldn’t get the tick of approval from environmentalists.
Soil and Water
To maintain a ‘healthy’ diet for cattle, they must have water to drink and farmers to use it for the soil which creates crops for them to eat. However, they meet a demand for beef and thus have to feed large amounts