You are the lead programmer for a large e-commerce company. One of the key executives asks you for your recommendations for increasing return visits. Other than the specific examples provided in the book, what recommendations would you make? Submit your suggestions in a paper no longer than 2 pages. As a user of ecommerce sites, there are a few simple things to investigate in order to increase return visits. Some of these are obvious, yet vitally important. In order to facilitate user exploration of an ecommerce site and return visits, I suggest scrutinizing the ecommerce website for anything that might improve if edited. Because Ecommerce is based in the realm of the web, the website a quality website is a crucial piece to the marketing puzzle. A consistent color scheme should be used throughout the site to create a polished, inviting look that neither overwhelms the user nor repel visitors. Consistency of color and design throughout creates an environment and experience that visitors will come to associate with the brand and, perhaps, will come to enjoy the unique sense of familiarity. Design should also be tailored to convey a message about your company and what makes it unique. If your company takes pride in creating a community around their products and paying attention to customers, showcase that in the site with pictures of people that have benefitted from the product. Maybe feature a photo gallery of customers and events associated with a strong sense of community. If your selling point is the cutting edge quality of your merchandise, have a website with a sleek, modern design. Tell your story with the elements in your page. People are truly creatures of habit and do not always respond well to changes. This is the reason that if there are any changes to a site, even as simple as color, users should be notified and, perhaps, asked if they like the new look. This makes a change not so shocking and, therefore, not so offensive. Changes should not be constant or overly common occurrences. People make emotional connections with what they become used to. Changing that has caused companies to lose customers in many cases. Ease of navigation is important for any site, an obvious fact but one that is oddly ignored all too often. Ecommerce sites should be well organized so that users can quickly locate an item they are interested in. If this is very difficult, visitors will leave the site and likely not return. If users cannot find what they are looking for in seconds, they will give up and leave. Search engine technology is a great tool and one that visitors are becoming accustomed to. Items should be divided into categories or departments that help viewers navigate quickly through the site. Although information should be readily available, lengthy lists of specific services and products or too much irrelevant information should be avoided. Another simple fix is trimming any unnecessary fields from online forms that users must fill out to make a purchase or become a member. This cuts the amount of steps necessary for customer conversion. If it is difficult to become a member and that is necessary to make a purchase or unlock benefits from the site, loss of prospective customers is to be expected. Just as forms and the membership process should be simple, so should the shopping cart. A shopping cart is another vital part of an ecommerce site that is becoming an expectation. Make it easy for users to shop as they would in a brick and mortar store without the hassle of leaving the house. Allowing customers to put items…
Investments Decisions – Accounting Rate of Return (ARR)
Calculating Accounting Rate of Return
ARR= Average Net ProfitAverage Book Value
The accounting rate of return simply involves using accounting numbers, average net profit coming from a company’s income statement and average book value of the investment coming from the company’s balance sheet. These two accounting figures divided together gives as the accounting rate of return.
Management will usually have a predetermined ARR measure.…
Effects of increasing National Debt and ways to control it.
Since the past century, Americans people dug themselves into a big hole which is the National debt. National Debt is the total amount of money that United States treasury Department has borrowed and currently owes to the federal government creditors (Sylla). These creditors include state and foreign governments, corporations, Social Security, Medicare as well as the people of the country. According to Zfacts, current US national Debt is…
Famous Attractions in Viet Nam
Orange Coast College
General purpose: to inform
Specific purpose: to inform the audience worthy places to visit when travelling to Viet Nam.
Thesis: Viet Nam has many famous heritages and attractive destinations due to its natural beauty which you should eyewitness for yourself.
I. A new survey, “Travel Improves Educational Attainment & Future Success,” explores the impact of learning-focused travel on academic performance and career…
March 5, 2014
Increasing Popularity of Genealogy
Genealogy is a way of tracking and recording the names, birthdates, marriages, and so much more, of your ancestors and current family members. Leslie Gilbert Pine, author of an article in Encyclopedia Britannica, tell us this, “The word genealogy comes from two Greek words—one meaning “race” or “family” and the other “theory” or “science.” Thus is derived “to trace ancestry,” the science of studying…
Increasing Tax on Fast Food
Fast food, the quick, convenient, delicious food, is being selected by most people. It plays an important role in the lives that people perfectly lay out for themselves. Siting in the restaurant and ordering a regular meal, cost people more time and money than purchasing fast food. However, at the same time, fast food brings many unhealthy dangers to people. It becomes a big factor that contributes to obesity and diseases in America…
Are earthquakes increasing?
There is no evidence that earthquakes are becoming more frequent, it is simply that more earthquakes are being recorded, especially small ones, as extensive world-wide monitoring networks continue to expand. The number of large earthquakes, however, remains stable year in and year out. The Earthquake Hazards Program (USGS) website provides data on the frequency of earthquake occurrences.
Officials at the USGS estimate that several million earthquakes occur in the world…
Risk and Return Essay: Mortgage Crisis of 2008
The American Dream has been a standard set centuries ago with ideas full of prosperity and success that would drive families upward in the social ladder. The American Dream has become the character by which our country is defined; therefore, it has long been a land that is desired by others living in conditions that aren’t geared toward this ideology. It has changed throughout the years as different historical marks have altered the mindset…
Risk and Return Analysis Paper
Risk and Return Analysis Paper
Creating the right balance of securities in a diversified portfolio is crucial to maximizing return and minimize risk. This can be done through analysis of current and past activity of each product. Through a risk assessment, return analysis, researching the beta of each security, and reviewing the average risk and return, we can determine the weights of our securities and devise the strongest portfolio to limit risk and…
My interpersonal skills were exhibited when I approached the revenue authorities with regards to allegations of non submission of tax returns. I organised a meeting with our client relationship manager whom at first was not willing to meet me. The meeting went well and I explained to them that we had submitted the returns and therefore we could not be penalised. She insisted that I bring stamped copies, which I did and she later apologised for the error. If I had not communicated…
MKTG 747 Digital Marketing
Web Analytics Assignment – 15%
Summer 2014 – due Tuesday July 22, 2014 – IN CLASS
Instructor: Michael Ryan
1. Visit http://www.google.ca/analytics andhttp://www.tableausoftware.com - Google Analytics and Tableau Software. Write a paragraph on each offering describing the core benefits of application and its significant features. Summarize with a paragraph that compares and contrasts the two applications. Who are the target users?
Answer 1: Google analytics is…