Midterm Study Guide Essay

Submitted By LaurenA1
Words: 2702
Pages: 11

1. Posting your film on Facebook might work to your advantage by broadening its reach on the Internet. With over 850 million users, Facebook can be a great tool for any artist looking to broaden their fan base. This all depends on the amount of reach you have, what interests your reach has, how active they are on Facebook, and how active you are on the movie page itself. It also has to do with how much your movie page would stick out on other peoples news feeds. For example, if nothing is appealing about the title or the image shown in the play box while the movie is not playing, then your Facebook page can easily be overlooked. If something sticks out about your page, and it attracts ten people to click on it, then those ten people share it and each reach out to another ten people that watch it, there are one hundred views already. Another advantage it might have is the fact that it’s free. Free things are appealing to everyone. Including the word “free” on the movie’s Facebook page title can work to your advantage. Posting your movie on Facebook may hinder your success because of the fact that not many people go on Facebook to watch movies. If nobody decides to watch your movie or nobody likes your movie, then nobody shares your movie with other people. 2. Copyright is necessary (in most cases) for an artist to hold rights and profit off of their work. For example, if J.K. Rowling writes a new book that costs twenty dollars, then one person buys that book, scans it as a .pdf document, and posts it to the internet for free where it gets a million downloads, then the artist who created that work was only paid twenty dollars instead of a potential twenty million. As discussed in class, pirating is a major issue for today’s entertainment culture. Instead of buying a song off of iTunes for 99 cents or buying a CD in stores, many people (mostly people from my generation) are instead “copying” this music free of charge. In cases such as pirating, copyright laws are necessary. However, in cases where it stifles the creativity of other people, I believe copyright laws are not just. For example, if my 8-year-old cousin wants to make a video montage to the song “Hey Jude” by The Beatles and post it on YouTube, YouTube has the right to take it down because he doesn’t have permission to use the song. My cousin would not be profiting off of the song as he would receive no forms of payment, and if he paid for the song, I see no reason as to why he shouldn’t be able to use it for creative purposes. As mentioned in an article posted to our Course Work, David Bowie has said that within the next ten years, copyright will not exist and artists will have to find other ways to make money, such as touring with their music rather than relying on record sales. 3. The “Four-eyed Monster” model is entirely viable today. The way that they marketed their movie was by obtaining a solid fan base on the Internet through Pod-Casts, then relying on that fan base to help them spread word of their film. Although they were able to screen at festivals, they had difficulties with screening their film at regular theaters across the United States. In order to make this happen, they individually called theaters in the areas where they knew they had solid fan bases, pressured the theaters to change the way they do business and to screen their film regardless of their normal procedures, and it worked. When they had screenings booked, they then reached out to their Internet fan base and made them aware of dates and times of screenings. Their fans quickly spread the word, and nearly all of their screenings in these theaters sold out. Their success came entirely from reaching out to a certain niche on the Internet, reeling them in as fans, and then marketing a product that would appeal to said fans. This model is entirely possible for today’s culture. 4. To utilize specific social media sites to create a comprehensive film release campaign, you must…