Panasonic Swot Analysis Essay

Words: 1109
Pages: 5


STRENGTHS: Panasonic has many strengths. One strength that it has is it is diversified, selling a variety of products in a variety of places (DATAMONITOR, 2011). It also has a great brand name making it widely recognized across the world (DATAMONITOR, 2011).
WEAKNESSES: One big weakness it has is its revenue per employee is considerably lower than its competitors, resulting in Panasonic paying more for manufacturing (DATAMONITOR, 2011).
OPPORTUNITIES: Its opportunities are that it is producing products for an industry that is growing both in necessity and popularity (DATAMONITOR, 2011).
THREATS: Finally, Panasonic also has threats. Its two big threats are the ongoing economic recession and harsh government regulations
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Geographic segmentation refers to where prospective consumers live or work; examples include region or city size (Kerin, Hartley, & Rudelius, 2011). The region in the America with the highest percentage of adults who have a Panasonic television set is the South at around 33% (MRI+, 2009). The West is the next closest at 24.4%, followed by the North East at 22.1% and finally the Midwest at 20.1% (MRI+, 2009).
On another note, of all 93.3 million adults living in the most heavily populated counties (tend to be urban) about 15.4 million or 16.5% own a Panasonic TV set of some kind (MRI+,2009). At the other end of the spectrum, about 3.4 million out of 31.7 million, or 10.6%, of U.S adults living in less densely populated or rural counties own some sort of Panasonic TV set. This could be due to the fact that cities like Los Angeles, New York City, Miami, San Francisco, Las Vegas, Chicago, Baltimore, and Philadelphia have the most users who are the first to have New electronic equipment and heavily populated counties predominantly reside within major cities (SRDS Media Solutions, 2011).

Demographic segmentation is a method based on gender, race, age, income, or occupation of the prospective consumers (Kerin, Hartley, & Rudelius, 2011).
Panasonic markets its 3D TVs predominately to males, especially males with ages ranging from 27-54, which is 15.3% of the population (MRI+, 2009). The largest segment of people who have Panasonic TVs is males ages