Smell Like A Man Analysis

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Pages: 2

Smell Like a Man, Man Since the beginning of advertising, companies have continuously used American values to appeal to and ultimately persuade customers to buy their products, and to this day it is seen in almost any advertisement you come across. The American idea of masculinity and manliness is used over and over in the media, and this is shown perfectly Old Spice’s enormously successful advertisement campaign, involving Isaiah Mustafa, better known as “The Old Spice Man”. These commercials began early 2010, and have since grown into one of the most successful viral advertisements of all time, gaining in total over 200 million views on You Tube, and effectively ingraining the “Old Spice Man” into our popular culture. Looking at the commercial