The Evaluation of Event Planning Models
Word Count- 2451
Word Count- 2451
TABLE OF CONTENTS
1. Introduction 2
2. Context 2
2.1 Importance of planning 4
4. concept 7
5. conclusion 9
7. references 12 1. Introduction
This report will, in detail, examine and evaluate the elements of the event planning models: Masterman(2009) Strategic sports event management, Allen et al (2008) Festival and special event management and Getz (1997) Event Management and Event Tourism Shone & Parry (2010) Successful Event Management. In addition, the study will identify the key strengths and weaknesses of each model, whilst …show more content…
This element of the event is a form of stakeholder. Getz (2002) ‘one of the most common reasons for festival failure is insufficient resources’ although this is referring to a music festival; it does still link in with the incident of London 2012.
The security company G4S were chosen for the role of securing the Olympics. A few weeks before the Olympics, G4S announced that they would not be able to provide the high number of staff it had promised, and fell short of the required number of personal by 3,500.
The company then had to withdraw their services, and the armed forces were forced to step in. This meant that over 17,000 military personnel would be on the ground or on standby in London during the games.
This highlights a key strength of the Allen et al (2008) model. The planning procedure firstly consults the stakeholders before finalizing any objectives or the concept. This gives the stakeholders a fair and advantageous position within the event. Allen et al define stakeholders to be: ‘People and organizations with a legitimate interest in the outcome of an event’ (Allen et al 2008)
This would therefore include all staff, i.e security. As this is the initial stage, it enables the evaluation of staff availability before the event is even created. This also gives the opportunity to identify any potential conflict with any of the stakeholders involved.
As this model initially concentrates on those involved with the event rather than the event