Article Summary Within the modern day wine industry, producers are attempting to discover what influences the consumer’s purchase intention throughout the process of selecting their wine. This article provides valuable information that pertains to the several aspects that would impact the consumers’ decision-making process within the wine market. Once producers have uncovered this critical knowledge, it will be extremely viable to the development of wine. Barber, Ismail, & Taylor (2007), attempted a study to better comprehend consumer behavior in the wine market regarding the aspects of front label design and customer self-confidence. In a recent analysis by Barber, Ismail & Taylor (2007), they have found that within the United States there has been a massive increase in wineries beginning to immerge on the market, which has in-turn created a major growth in demand resulting in pressure on other major countries that produce wine. By understanding exactly what the consumer is looking for, this can assist wine establishments to discover the purchase intentions of the consumer and have it integrated within their development of marketing strategies (Barber, Ismail & Taylor, 2007). In a study within the American wine market, consumers have found that the label of a bottle is an essential aspect to better understanding a wine by clarifying some intuitive attributes including: country of origin, grape variety, vintage, brand name, and price (Barber, Ismail & Taylor (2007). The label on a bottle of wine is the first impression a consumer has. Therefore, it is tremendously important to integrate eye-catching appearances and easy to read labels in order to stand out to a customer on a largely competitive retail shelf (Barber, Ismail & Taylor, 2007). For most wine consumers, it can be difficult and frustrating to select the wine that you will truly be satisfied with. According to Barber, Ismail & Taylor (2007), a consumers self-confidence can play a major role in their decision process because most consumers are particularly intimidated when it comes to wine purchases. A consumer who has low
June 30, 2014
Adolescent to emerging adulthood smoking trajectories: When do smoking trajectories diverge, and do they predict early adulthood nicotine dependence?
Tobacco use is responsible for more deaths in the world than most other accidents and medical incidents combined (Riggs, Chih-Ping, Chaoyang, & Pentz, 2007). The reviews in this article show the results of a longitudinal research design conducted for studies from…
Article Summary – Group 3 (National)
Govt to create longer wait to become Canadian, strip citizenship from terrorists
The Government of Canada is deciding to improve on its Citizenship Act. On Thursday, February 06, 2014, the government had voted for the rules and procedures of obtaining a Canadian Citizenship to be tightened so that there is a way to filter out all the criminals and those who engage in terrorism. Also, Canada found that by tightening the rules and procedures, there would be a…
The P90X system has become a popular workout to test your physical and mental stamina. This program has received great praise and criticism from the health community. WebMD contributor Dr. Michael Esco reviews the P90X program by outlining what it is, how it works, the pro, the cons, and the(50) bottom line.
The article begins with an explanation of what the P90X system is. The system is described as an intense home DVD exercise program that boasts complete physical transformation…
1. What is crew integrity?
2. How does crew integrity play an important part in the fire ground operations?
This article begins with reviewing two case studies that lead to a tragic loss of life, due to a breakdown in the crew integrity. The author gives his personal definition of crew integrity with putting together the dictionary definition of “crew and “integrity”, is “a group of people working together in a perfect condition. However, he states that for some reason “we continue…
Most of us know social media is a tool used to help people communicate with one another; this type of technology seems to be changing the way we as humans interact with each other. There are many social networks that are supposed to encourage us to express ourselves. Facebook, Myspace, Twitter, and Instagram are all networks with the same purpose, for us to stay in touch with friends and family and to give us the freedom to express ourselves. Usually on some of these networking sites…
Article Summary I
In “NextEra Buys Hawaii’s Biggest Utility in Green Energy Test” by Mark Chediak and Ehren Goossens explains a huge change will occur in the US electric power industry in the near future. Hawaii has a highest penetration using wind and solar power in the United States. NextEra Energy Inc. (NEE), North America as the largest generator of wind and solar power in the nation also know the situation in Hawaii and agreed to buy Hawaiian Electric Industries Inc. (HE) in order to…
Article One: Glaspell’s Trifles
The first article that I viewed was called “Glaspell’s Trifles.” This article was summarizing what the short story by Glaspell wrote. They explained basically in detail what the short story was about. They used descriptive words to describe the feelings and what each character was surrounded by. It starts out by introducing the two main characters. Although neither of them are present in the legitimate short story they play a huge role in the story and without…
Current Article Summary
September 21, 2014
Healthcare is one of the most talked about issues, not only with social and economic reasons, but also for the rising cost that comes along with implementing new technology in the healthcare field. While more Americans are being covered by the new healthcare reform, other Americans are forced to face the reality of paying higher insurance cost. Most professional organizations are liable to pay for at least half of…
Daniel Hurley and Paul Kwon (2011) define “savoring the moment” (savoring) as the “propensity to focus on and enjoy past, current, and future positive events”. This is accomplished through behavioral means (laughing and smiling), sharing the positive experience with others (which correlates to increased levels of life satisfaction), and by cognitively storing the memory for future recall (Hurley & Kwon, 2011). Additional research has linked savoring with increased sense of present happiness, percent…
Miner’s Article Review
Ethnocentrism and cultural relativism are two cultures with no similarities. Ethnocentrism is the evaluation of other cultures according to their standards. Those of ethnocentrism believe they are better than other cultures. Cultural relativism is the principle of regarding the values, beliefs, and practices of other cultures. Cultural relativism also believes other cultures should be accepted for who they are.
When reading the article Body Ritual among the Nacirema by Horace…