Unconditioned Response

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I choose a video advertisement that was made for women. At the start of the video, we see different women hair troubles. They seem miserable and unhappy. They're trying so hard to fix their hair so they feel beautiful. When a woman finally tries the Dove shampoo, suddenly her hair is silky and beautiful. She seems happier and more confident.

The Unconditioned Stimulus (US) is the commercial itself, it's the advertise that women see. They see women like them having hair troubles, it's something relatable. The Unconditioned Response (UR) is the feeling that comes with the commerical. The desire to appear more beautiful and happy. You feel like you need that brand of shampoo in order to have beautiful hair. The Conditioned Stimulus (CS) is the