Verizon Porter's Five Forces Analysis

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Michael Porter’s five forces model was constructed to provide a comprehensive, methodical analysis of success and cost-effectiveness for leading businesses. The five forces considered to affect the success and cost-effectiveness of businesses include the strength of competitiveness received from other organizations, the risk of mergers or emergence of new competitors, goods and services disguised as superior quality products and services, increased negotiating influence and control of those purchasing the products for distribution, and the increased negotiating influence and control of those who are supplying products to be distributed. While these five forces do not secure or promise success and cost-effectiveness, these are key factors that can be beneficial in the success and efficiency of …show more content…
At Verizon Wireless, there are a number of competitors in the market. Verizon Wireless’s competition includes AT&T, Sprint, and T-Mobile as the larger competitors. These companies are typically considered to be higher priced providers, oppose to their competitors who are known to provide subpar service. These companies often sell the use of their tower services to smaller companies such as Cricket, Mobile Nation, Virgin Mobile, and Boost Mobile who provide wireless phone services to other markets and demographics. Each of the large companies, AT&T, Sprint, and T-Mobile, pride themselves on being the best at something. At Verizon, the focus is on providing the most dependable mobile phone service available to their customers (Verizon, 2015). AT&T focuses on providing the fastest mobile network (AT&T, 2015). T-Mobile has a primary focus of being the most cost effective mobile phone provider (T-Mobile, 2015). While each company provides many of the same products and services, they are all rivals in that they use different mottos and slogans to market those products and services to various markets and