Apple Inc. Essay example

Submitted By mzorr005
Words: 3461
Pages: 14

Introduction………………………………………………………………………………………3

Corporate Structure………………………………………………………………………………4

Marketing Strategy…………………………………………………………………………….…5

Financial Analysis……………………………………………………………………………..…7

Conclusions and Recommendations…………………………………………………….…….…12

Works Cited..………………………………………………………………………………….…13

Apple Inc. is a multinational corporation that was established on April 1, 1976. Although it is currently headquartered in Cupertino, California, Apple has made plans to build a second campus, worth five billion dollars, in the same city. According to the company’s 2013 annual report, Apple currently employs approximately 80,300 staff members worldwide; and roughly 50,000 of those employees are located in the United States. Aside from Apple’s employees, Apple supports over 250,000 jobs at other companies in the U.S. sales, transportation, health care, manufacturing, development, and service companies. Because of its ongoing expansion and innovations, many jobs have been created and will continue to be created (assuming the company continues at its current rate).

Apple originally concentrated on producing personal computers, but broadened its range of products over the years. Being a multibillion-dollar company, its products and services are well in demand locally and internationally. Among its wide variety of products, the most reputable inventions are Macintosh computers, the iPhone, the iPod, and the iPad. These products have generated a remarkable amount of revenue for Apple. Its successfulness has allowed the company to continue creating superior or diverse versions of its products each year. For example, the company has released advanced versions of the iPhone each year ever since its introduction in 2007. As long as the company is generating lucrative revenue from these popular hardware products, then it will be able to innovate competitively. Apple also produces major income from well-known software such as the Mac OS X, an operating system; the iWork, a set of productivity software; Aperture, a photography application; iTunes, a media browser; iLife, a collection of multimedia and creativity software; Final Cut Studio, a set of professional audio and film-industry software; and Logic Studio, an assortment of audio tools. Apple provides other software, services (i.e.: networking solutions), digital contents, products (i.e.: accessories), and applications.

The chart below illustrates the cumulative sales for the iPhone, iPad, and iPod from each of their launch dates until now (mid-2013). Because Macintosh computers have been around for so long, its cumulative sales would not be relevant to the comparison between the popular hardware products in the chart above. However, the sales for the computers are relatively high, considering they generate a major portion of Apple’s revenue as well.
Figure 1 illustrates where Apple’s 2013 first quarterly sales are coming from in terms of its products.

Although the percentage of sales of the iPod is much lower than the other major products in the chart above, it has had many sales in units during its lifetime. The iPhone and iPad are generating the most income.
Apple Inc.’s major subsidiaries include Apple Sales International, Apple Operations International, and Apple Operations Europe; all of which are located in Ireland. The other major subsidiary is Braeburn Capital, Inc., which is located in Nevada, United States.
The purpose of this report is to introduce the corporate structure, examine the marketing structure, and evaluate the financial position of this company. Based on the information prepared and analyzed in this report, we will provide you with a recommendation that is most beneficial.

Apple’s success has derived from phenomenal leadership, highly skilled employees, and its strong corporate culture. Steve Jobs, former CEO up until…