1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a candy store while showcasing the expected financials and operations over the next three years. The Candy Store, Inc. (“the Company”) is a New York based corporation that will provide sales of candy and beverages to customers in its targeted market. The Company was founded in 2009 by John Doe.
1.1 Products and Services
The primary revenue center for the business will come from the sales of candy, chocolates, nuts, and similar products throughout the Candy Store’s retail location. The business will also provide gift basket services throughout the year (and especially during holiday seasons) so that the Company can generates substantial revenues beyond the sales made in its retail location. The business will also operate a classic style soda fountain which will feature many flavors of cola and sodas. The Candy Store will also sell bottled water and beverages. The third section of the business plan will further describe the services offered by the Candy Store.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Candy Store’s mission is to become the recognized local leader for the sale of candy and candy gift baskets to the general public.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Candy Store, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Candy Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Candy Store, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Candy Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the products offered by the Candy Store.
3.1 Sales of Candy and Candy Gift Baskets
The primary source of revenue for the business will be the sale of candy, chocolate, and gift baskets to the general public. Currently, Mr. Doe is sourcing a number of wholesalers that will provide the