Attempt to summarize the case as briefly as possible. Provide a SWOT analysis for the February 14th incident. Use Porters five forces to explain the case. Identify JetBlues core competency prior to February 14th and discuss whether or not JetBlue exemplified this core competency during the February 14th incident and afterwards. What role did JetBlues business strategy play in the February 14th incident Was JetBlues IT strategy aligned with its business strategy and core competency Explain and support your answers. Their business strategy was to do whatever it can to ensure a flight is completed, even if it means waiting several hours. Explain and support how JetBlues infrastructure played a role within the case. Explain and support how JetBlues architecture played a role within the case. Explain and support what role telecommuting played within the case With respect to the case materials, compare and contrast the roles of JetBlues CIO versus JetBlues CEO. Categorize and comment on the CIOs to-do tasks identified within the case and epilogues. Which tasks support JetBlues core competency Key Players Charles Duffy Mees- VP and CIO of JetBlue Airways. Was 4 months into his new position. Previously senior I.T. with Reno and Independence Air. Todd Thompson- CIO Starwood Hotels, former CIO of Jetblue. David Neeleman- CEO at JetBlue. Notes - While most airlines cancelled flights. JetBlue decided to wait it out. Its their policy to do whatever it can to ensure a flight is completed, even if it means waiting several hours. In the aftermath, Neeleman introduced Jetblue Customer Bill of Rights offering various forms of compensation to customers whose flights have been cancelled or are left sitting too long on planes. Direct impact is to be as high as 30 million. He says its the blow to the company that stings the most. Neeleman made a point of stating that JetBlues Computer
shortening travel time. The airline industry exists in an intensely competitive market. In the U.S. all major airlines have come to be privately held and JetBlue and AirTran are probably two of the most known in the industry. The first thing AirTran and Jet Blue did was come up with a competitive approach as low-fare, low-cost airlines leading them in the airline industry. With that main objective they were able to create the most successful airline companies. They also had the best safety records in the…
1. What is the underlying purpose behind the company making this video?
To apologize and assure customers that Jet Blue will be making changes to so that their customers don’t go through what they had to endure with the flight delay.
2. Why did the president of the company create this presentation to the public?
To make the public feel like they have handled the situation and give some confidence back to the airline that this won’t happen again. Would anyone else have been appropriate? I…
1. Conduct an Environmental Analysis (Five Forces Analysis as the chosen analysis method)
Understanding and being in touch with the environment of any organisation is critical to being able to function as an ever-changing organisation. Many of the forces for change an organisation experiences arise in the external environment. These come from customers, suppliers, competitors, technological advances, globalization of businesses, and the demands of different cultures and regulations established…
Netflix is an online movie DVD rental firm founded in 1997 by Marc Randolph and current CEO Reed Hastings. Netflix’s strategy and market success have been based on providing a large selection of DVD’s, an easy way to choose movies, and fast, free delivery. Their goal is to deliver customer value by eliminating the hassle involved in choosing, renting and returning movies. Netflix originally offered DVDs on a fee per use basis, then introduced monthly subscriptions service in 1999 which proved…
JetBlue Airways books Windows XP Professional for efficiency, reliability, and security.
Published: December 2001
To maintain its high level of customer satisfaction and build even higher levels of operational efficiency, JetBlue Airways implemented Microsoft® Windows® XP Professional for all its users. The remote support, easily customizable interface, and user migration tools enabled the airline to implement Windows XP Professional without additional training and support…
model this report details what proposals should be funded, which should not be funded, and new ideas for marketing revenue.
Through analysis of each proposal the decision was made to recommend supporting and funding both the “All You Can Jet” promotion and use of social media. In addition to the two recommendations by the team this report also suggests…
Jet Blue Airways: Case Study
1. Draw up a SWOT analysis and describe JetBlue’s Strategy.
* Low cost airline fares and operations
* Experienced management
* Creating demand in under-served markets
* Customer service oriented (i.e. leather seats with more legroom, in-flight entertainment, better refreshments than competition)
* Political backing and support
* Competitive pay and benefits increasing employee retention
* Sustaining low cost…
Md. Miran Hossain College of Business Colorado State University
10 September, 2012
1. What are the advantages and disadvantages of going public? Discuss the IPO process. The Advantages of Going Public Financial Benefit The financial benefit in the form of raising capital is the most distinct advantage of going public. Capital can be used to fund research and development, fund capital expenditure or even used to pay off existing debt. Moreover, once the company is…
David Neeleman is Chairman and CEO of JetBlue Airways Corporation.He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air, he implemented the industry's first electronic ticketing system and pioneered a home reservationist system .JetBlue is Neeleman's third successful launch in the aviation business, His goal is to bring people back to air travel by offering low fares, friendly service and a high quality product. JetBlue…
The Mission and Vision: Southwest and Jet Blue Airlines
University of Maryland University College
This paper outlines the formation of a vision statement, the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as…