Essay about Media: Mass Communication

Submitted By jpriol09
Words: 435
Pages: 2

1. What is culture? How does cuture define people?
Culture is the learned behavior of members of a given social group. It defines the persons socially acquired traditions and lifestyles of the members of a society, including their patterned, repetive ways of thinking, feeling, and acting. 2. What is communication? What is mass communication?
Communication is the transmission of a message from a source to a receiver. Mass communication is the process of creating shared meaning between the mass media and their audiences. 3. What are encoding and decoding? How do they differ when technology enters the communication process?
Encoding means to transform ideas into an understandable sign or symbol system. Decoding is to interpret sign or symbol systems. Speaking is encoding and interpreting is decoding when technology gets involved. For example; During a commercial for a restaurant is trying to persuade you to eat there, it will create an ad and you will see or hear it on TV and radio. By understanding what the ad said you will interpet, which is decoding. 4. What does it mean to say that communication is a reciprocal process?
Communication is a reciprocal and ongoing processs with all involved parties more or less engaged in creating shared meaning. They are working to create meaning by encoding and decoding messages. 5. What is James Carey’s cultural definition of communication? How does it differ from other definitions of that process?
James Carey States “Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed”. He believes communication and reality are linked and is produced, maintained, repaired, and transformed. This differs from other definitions of that process because others would say it describes how somebody reacts to something. Most