Nt1330 Unit 3 Assignment 1

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PPH, also known as Price per head or Pay per head, is a service in the sportsbook industry that allows

the bookmaker to outsource his operations. PPH can be used by any bookmaker in the industry; it

doesn’t matter if his business is large or small. This is advantageous because the bookie will be able to

reduce the overhead costs, which in turn will give him more time and money to focus only on his

customers and on developing his business.

The PPH services include customer service representatives that can take the players’ bets by telephone

and answer questions via email or chat, reliable online betting software, precise data reports and more.

Many PPH companies also provide access to multilingual support and 24/7 operations. The bookmaker

will be given with a domain name …show more content…
With these reports the bookie will maximize his knowledge, and then he can grow his

business more efficiently.

Another aspect that will benefit the bookmaker’s business is backend management. The fact that the

PPH service takes care of backend management will give the bookie more time to focus on the areas

where they excel, like recruiting players and increasing player retention in order to grow their business.

The bookie will be able to use the time and information provided to them to offer their players more

options than ever before in terms of wager types and games, a safe and secure place to bet and a top

quality interface 24 hours a day, seven days a week. Having top backend management is vital to the

success of a bookie’s business.

PPH Summary:

PPH, also known as Price per head or Pay per head, is an online service that is used by bookies. PPH

offers a range of services that bookmakers are able to use of in order to streamline and simplify their

business. The bookmakers have to pay a fee per active customer, making it a financially
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