The key message associated with the New Style Fresh Look line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men and women. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.
The mission of the company is to provide a new look for consumers, based on style and quality.
Legal Business Description
New Style Fresh Look was founded as a Tennessee C-Corporation with principal offices located in Memphis, TN. All operations, from administration to marketing strategies, take place at this leased office location of approximately 500 square feet.
The New Style Fresh Look strategy is to aggressively develop and market a full range collection to consumers. The company intends to market its line as an alternative to existing clothing lines and…