Swot Analysis For Cango's

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Pages: 1

CanGo was founded in 2006 by Elizabeth Bennett, who has jumped into the rewarding and explosive e-commerce industry. Over the past several years CanGo has been successful in establishing itself in online books, music, DVD’s and games. Even through the economic crisis, CanGo continued to be triumphant by providing customers with inexpensive selections for entertainment. CanGo was able to capitalize on a huge market by providing a large variety of products to various consumers. CanGo’s has had tremendous success, but now the challenge they face is that they don’t have a formal strategic business plan in place. They have not defined what their short-term and long-term goals are and how they plan on achieving those goals. The structure within