Defining Marketing Paper

Words: 1033
Pages: 5

Marketing Paper
Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. The very successful businessman Bill Gates can best sum this up when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational success. Also, provide at least three examples from the business world of the importance of marketing to the organizational success.
According too the American Marketing Association marketing is defined as: An organizational function and a set of
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However, managed care is unlikely to prevent the share of gross domestic product spent on health care from rising unless the cost-increasing nature of new medical technologies changes. The marketing focus for managed health care will be to show the capability to providing low cost services with the most current technologies available to doctors. This will be a challenging task for the health care organizations.
The last example concerns the food products we consume and their affects on our health. In the end, it is the consumer's decision to eat what they like. He or she can choose whether they will eat something without knowing whether it can harm them. Of course, this sounds good in theory, but in practice, it is quite difficult seeing as there is not enough knowledge about such foods and their effects.
This means that most people are consuming daily amounts of hormones and chemicals, among them various carcinogens, without their knowledge. The United States is one of the few countries in which the public is not aware of the presence of genetically modified foods and this lack of information may be the reason why the United States has one of the highest obesity rates in the world.
The consumer is the deciding factor in the debate over technology's place in the food industry. It is all in their hands, are they