Attached to this paper is an ad about a certain dog food brand. It is designed to keep your dog at it’s best health and performance. This ad lists and shows mainly rational reasoning and slight emotional. Now we all want to take the necessary steps to have the best care for our pet. Choosing the right food for your pet can be difficult, but Eukanuba makes it easy! Nearly 100 percent of the time our main concern before buying a new food brand product is the health it brings to the table, or in this case what it brings to our dogs food dish. “No chicken by-product meal” is printed on the right side of the ad. This is printed to let us, the consumer, know that real ingredients are being used to make this product. Real ingredients give real results, and real results are followed by great health. In foresight, that is what we want for our pets, no? “No corn,” is printed just below “no chicken by-product meal.” For those who do not know, corn can be hazardous to a dog’s health if consumed too much over time. Listing there is no corn gives the consumer a feeling of protection for their canine. This feeling is what the creators of the ad want to bring. It increases the chances of buying the product. Using much of the portrait space is a Dalmatian ready to pounce onto a frisbee. The frisbee is colored pink, a lighter shade of red, to emphasize the excitement of the dog. Not only the excitement, but a great deal of energy is being portrayed by the canine too. The dark yellow sand utilizes the sun to bring a sensation of warmth by reflecting the sun’s rays back to the sky. The sunshine reflects on the sand to bring happiness to the day and perfect conditions to go outside and be active. The blue waters in the background bring a sense of a cool, rolling breeze to all guests. It also signifies a placeholder for new memories being born. Besides the health factor that so entices us, reliability is also an important variable before making a purchase. If you buy an unreliable product then your money is wasted, and I know that nobody wants to waste money. Eukanuba has the answer for you. “Premium Eukanuba nutrition so your dog can fuel up, go out and enjoy the thrill of the chase.” They are promising that your dog will stay in it’s best condition at any given time. To break it down to simpler terms; your dog will “...fuel up...” with every meal to give a satisfying boost of energy for the remaining hours of the day, and with that energy your dog can “...enjoy the thrill of the chase” by being active. They used the phrase “thrill of the chase” to symbolize that the dog used in the picture is joyous to be chasing the frisbee. “Fuel awesome” is a phrase they use to recreate the phrase “feel awesome.” This is describing that the brand food is a sort of “fuel” and allows the dog to also “feel awesome” while being energized for the day. The need for this product is in clear view. No one wants their dog to go hungry, but finding what they should feed them to stay healthy is a tough choice. Eukanuba makes a brand that does just what the consumer wants. This indicates that by choosing to buy this product you are promised to have a healthy dog. We all know that it is more than just facts in an ad that get us hooked onto it. Creators of ads place the text in specific places to get the readers attracted to the product in such a way that they are persuaded to buy it. The largely printed title, “Introducing Eukanuba Excel --…
It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population.
October 4, 2014
Ever since the turn of the 21st century, marketing has played a vital role on consumerism in the growing global economy. The various conventional marketing tools include advertising, branding, direct marketing, sales promotion, publicity and public relations. Advertising has become such an inextricable part of every human’s life. Greenpeace, the largest independent direct-action environmental organization in the world, has taken…
Advertising has long been a form of marketing in order to sell something. It is a powerful way of catching the public's attention towards either a product, issue, idea, or belief. In today's modern society, technological advances and an increasingly connected society have allowed advertising to extend to other forms in order to reach a wider audience. This has enhanced the market's ability to attract more consumer's to it's products. As a result, the advertising industry has grown to…
Mei Ling Wong
16 June 2014
Ad Analysis Assignment
Walt Disney is a preeminent company in animation industry throughout the world, commonly known as Disney. Disney has been producing a quality family entertainment since 1920s. Therefore, almost every kid who was born after 20century has watched at least one of the Disney cartoon movies when they were growing up. Walt Disney not only has their Disney animation, in the 1950s, they also developed the…
SWOT Analysis of the Chaplaincy Duties from 1200-1600AD
A Research Paper Submitted to Dr. Paul Greer
In Partial Fulfillment of the Requirements For
The Course CHPL 500
Liberty Baptist Theological Seminary
Saturday, January 30, 2011
SWOT ANALYSIS OF THE CHAPLAINCY DUTIES FROM 1200-1600AD
Chaplains kept the faith by holding on to the “be, know, do concept between the 1200s and the 1600s AD. Being a practitioner of faith…
A recent report by the French Agency for Food Safety (AFSSA) has suggested that organic foods are more nutritious just a month after a UK report argued there was currently little evidence to indicate that organic food had additional health benefits compared to conventionally produced food.
The major points of The French Agency for Food Safety study are:
1. Organic plant products contain more dry matter (more nutrient dense)
2. Organic plant products have higher levels of minerals
3. Organic plant…
and for older people it becomes a puzzle where you can build more elaborated stuff. This advertisement effectively uses logos, ethos and pathos to convince the audience to buy legos. Using a simple boat shaped lego with a shadow of tank supports it ad by illustrating how children have such big imaginations that they can turn a little piece of plastic into a whole fantasy thing.
The intended audience for this advertisement is not only for younger children but also for anyone who is looking for a…
My client is the department of sport and recreation. In this advertisement, my target audience are someone who are lazy and are not willing to take healthy exercises. My aim of this advertisement is to promote healthy exercise.
First, there are two images at the top and the two images are divided by horizontal axis. The top picture is real and the second one is ideal. These two pictures are from the internet. The top photo is about a plump man, who is holding a burger and is going to eat it…
for the life you live and the hand you were dealt? In the “ Save The Children” ads it shows what your life could be like if you were born into a much worse place and scenario. Don’t Panic, London, UK advertising agency does a very good job at showing us the lives we could never imagine living unless we were in that position. This ad was released in spring of 2014 for online viewing. Since the first Save the Children ads, the organization has became the top charity for children in need worldwide. In…
“It’s not the miles, it’s how you live them”
Muhammad Zaid A Hamid
http://www.youtube.com/watch?v=PR_UYx4vSPs&feature=youtu.beA reputable, distinguished brand in a particular industry is already linked to high quality of the goods that the firm produces. However, what elevates them to a higher level is the brand loyalty by their very own customers for years, decades even centuries, from generation to generation. To capture this element of loyalty, firms properly coordinate their marketing…