Analysis Of Old Spice

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Throughout nearly every region of the Earth, social stigmas appear in a majority of cultures. Whether it is how one’s success is determined, how attractive one is, or even simply the way people dress, humans have fallen into a routine of conforming to societal norms and pressures. Without a doubt, such patterns have made it extremely easy for advertisers to prey on their select target audience. If a company studies the trends of a certain demographic, then they can facilitate the process of designing an effective advertisement or commercial, which will eventually increase the sales of said brand. This way of creating commercials is particularly evident in the Old Spice commercial, “The Man Your Man Could Smell Like”. The portrayal of the desires …show more content…
He is dressed in nothing but a terry-cloth towel draped around his lower torso, and utters a smug “Hello, ladies”. Immediately, most men think “I want to look like him” and most women think “I want to be with him”. Old Spice then plays on this indisputable reaction buy having Mustafa, ask that the woman compare her man to himself. He is a muscular, manly man; the ideal physique for Old Spice’s target audience. Assuming that everyone takes showers and uses body wash, Old Spice needed to find a way to target ALL men, not just specific men. Because this reaction is simply human nature, Old Spice has not only made a safe choice, but also maximized their target to its’ fullest …show more content…
This assumption seems to counteract all of the progress that women have made for themselves. Easily, many women can be called “gold-diggers” when in reality they love their partner for themselves. I cannot lie and say that Old Spice using this stereotype as a way to draw attention from the female audience was a bad move because in all honesty, the entire commercial is incredibly effective. It was a very subtle message that I’m sure many did not pick up on, but it definitely does not make it okay for Old Spice to portray their female consumers as such.
Nonetheless, I believe Old Spice created an unforgettable commercial. It targets nearly every demographic, and plays on the social construct and societal norms of Americans watching the Super Bowl. With every few seconds that pass by in the brief commercial, Old spice targets a norm that almost every American has fallen into. Men should be fit, muscular, and smell good while women should fall for men who smell good, look like Isaiah Mustafa, and drool over gifts given by attractive men that do not smell like ladies. Overall, Old Spice created an ingenious commercial and targeted their audience nearly
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