Swot Analysis Of Microsoft

Submitted By raj28589
Words: 7411
Pages: 30
Open Document
1. Introduction
Microsoft Corporation is a multinational company that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its most profitable products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. As of the third quarter of 2009, Microsoft was ranked as the third largest company in the world, following PetroChina and ExxonMobil.

The company was founded by Bill Gates & Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems. Many of its products have achieved near-ubiquity in the desktop computer market. One commentator notes that Microsoft's original mission was "a computer on every desk and in every home, running Microsoft software." (About Microsoft Cooperations, n.d.)

As of 2012, Microsoft is market dominant in both the PC operating system and office suite markets (Microsoft Office). The company also produces a wide range of other software for desktops and servers, and is active in areas including internet search (with Bing), the video game industry (with the Xbox and Xbox 360 consoles), the digital services market (through MSN), and mobile phones (via the Windows Phone OS). In June 2012, Microsoft announced that it would be entering the PC vendor market for the first time, with the launch of the ‘Microsoft Surface’ tablet computer (Microsoft, 2013).

2. DIGITAL ECONOMY AND MANAGEMENT OF IT

The digital economy has been in the Business interest since the 1990s. As a result of digitalization of written work, music, games, and movies information that can be moved almost without cost or less cost from one party to another. This has given rise to new business models and strategies used by firms operating in these markets. When discussing the business of Microsoft, the rise of the Internet has had a dramatic impact on how real markets work: since transaction costs have fallen for physical goods as well, more and more trade now takes place online. Greater innovations in computing capacity and upgrades of telephone and cable networks and wireless transmission have made it possible to transmit larger files faster so that software products and can be distributed via the Internet. In this new economy, many things happen that seem to contradict standard economic wisdom: Platforms for software Microsoft subsidize other software producers that need this platform to offer software running on that platform.

2.1 Business characteristics

Microsoft Corporation, which was founded by Bill Gates and Paul Allen in 1975, has now grown up as a leading developer of Operating system and many software products for computing devices. Microsoft is the world's largest software maker measured by revenues. It is also one of the world's most valuable companies. The main Business features and characteristics of the company include:
GLOBALIZATION: Microsoft undergoes global communication and collaboration in electronic marketplaces to reach global suppliers, customers and partners. It wants their applications to reach a global audience with the best and most economical ways .Microsoft’s global citizenship principles guide the company as it globalizes its operations, enters new markets, and expands its global employment base. These principles are designed with the aim that Microsoft’s grow will beneficial for current and prospective employees and for their new communities and neighbors. Developing a global network of suppliers to improve the performance and lower the cost of its systems.
DIGITAL SYSTEMS: Digital technology continues to changes both in terms of understanding of digital systems and the nature of the cost-effective ways to create them. The development has continued to be towards greater
Show More

Related Documents: Swot Analysis Of Microsoft

How Management Is Management

following essay will describe and discuss what is management and how managers to do their jobs. This shall be done by providing a brief definition of the basic management functions. Then, how managers can apply scientific theory and behavioral theory in their organizations to do the work and work activities through other people in order to do work efficiency and effectively. This shall be done by using academic sources and reference material relevant to management that allows the organisation to achieve organisational…

Words 1773 - Pages 8

Management: Management and Twentieth Century Management Essay

In the twenty-first century, success in management depends on the ability to lead change and get things done through people. Management is an ambiguous term and has been subject to many interpretations. The precise meaning of management and the work of a manager have a number of differing ideas associated with them. One of the first and most widely quoted analyses is that given by Henri Fayol. He suggested managerial activity should be divided into five elements, which are defined as planning and…

Words 1583 - Pages 7

People Management As Part Of Project Management

of People Management as Part of Project Management Research Question What is the Importance of People Management as Part of Project management? Introduction In the business and organization fields, the term “management” refers to function which is tasked with the responsibility of ensuring that people’s efforts are well coordinated in order to accomplish both objectives and goals using all the available resources in an effective and efficient manner. In essence, management includes…

Words 3397 - Pages 14

Business Management: The Negative Behavior Of Management

positive way from management. During the acquisition process employees lost their productivity, creativity, and work ethics. The unmanaged and negative behavior of management caused disruption within the market. Our competitors quickly took advantage of the situation formulating and implementing strategic activities that made are profits plunge. Management was not prepared to analyze the issues to develop a framework for success and created an environment of mistrust. Management did not respond…

Words 560 - Pages 3

Management and Autocratic Management Style Essay

Page 1 has 3 questions 1. Define laissez faire and situational approach: the choice of the best management style depending on the situational, lassez fair is a poor management style with no structure, in other words democracy gone wild, 2. Which 2 management roles should the ceo use (all 4 works as long as u relate it to the case study) Justin Mathew would need to implement the management roles of planning and controlling, planning is deciding where an organisation is heading and how it…

Words 613 - Pages 3

Essay Management: Management and Good Leader

promotion. But management is something more complex which requires not only influence skills but also many knowledge that we will see further. The manager has many functions and roles and leading is an important one. We will see some about management and leadership and if a good manager can succeed without being a good leader. Despite management is a broad term, writers usually says about process when defining management. Henri Fayol defined management process in terms of five management functions:…

Words 956 - Pages 4

The Importance Of Management

Management has been around since the beginning of modern civilization and even before then. The need for management is existent in every organization and business regardless of the nature of its operations. Agricultural, military, corporate, industrial manufacturing, and non-profit businesses all require management to be successful. In fact, the success and failure of any organization is determined by the strength or weakness of its management. As stated by Med Jones, “Leadership is the most important…

Words 1846 - Pages 8

management essay

Henri Fayol was a early French developer in the classical approach to management, his contributions to the management fields are still being used and studied in todays business and governments, his theories were treated as a revoultionalised the way organisational management was conducted, with this insight mostly focusing on the role and the duties of the manager. Fayloy identified key duties for proper management of a organisation and these five “duties” include the need to have plans for the future…

Words 448 - Pages 2

Functions Of Management

FUNCTIONS OF MANAGEMENT July 6, 2013 Abstract The four functions of management can be a crucial factor in running a business. Determining what type of manufacturing will be used for a product can change the aspects of how the four functions affect the business. This paper will discuss what the four functions are and how they affect decisions about starting a company to manufacturing solar coffee pots. There are four major functions, or characteristics to management; planning, organizing…

Words 472 - Pages 2

Essay on Management

sign a contract with the insurance company; ③ The sponsor should sign a contract with the supplier; ④ The sponsor should sign a contract with the stall keeper. 4. Crowd control Crowd control is controlling of a crowd. It usually used in event management. Water Fire is a big event in providence. Crowd control is really a very important problem in this event. I myself have just attended once. It was on September 27th, 2014. The festival theme contained Chinese traditional feature. From what I saw…

Words 1479 - Pages 6