The effect of media is profound and far-reaching. All over the world, the media influences our values and intrudes upon our deep-seated ideologies and beliefs. Indeed the media has been a powerful force in influencing people’s perceptions, and more importantly, their behavior as well. Business, politicians, and showbiz personalities pay huge sums of money to media firms in order create an image or change an existing one. Politics in particular, has been making use of the media to generate public support for their campaigns and support for certain policies and legislations.
Indeed, the power of the media to affect our behavior has long been proven. Among the most pressing …show more content…
Regardless of any theory, there is no denying the fact that any violent actions or aggressive behavior is a product of a highly complex process, the mechanics of which may forever elude social scientists. However, while violence may indeed be just the end product of a series of interactions between the perpetrator and the world around him, the question still remains why some people who grow up watching the same levels of media violence grow up to be normal people while others become social deviants. As the individual makes the choice to commit an aggression, how much of this is because of media influence and other social and physical factors, and how much of this is purely the individual’s choice? For social scientists the challenge is to create theories that will help prevent violence rather than analyze the aggressive after the fact, after the harm has been done.
As previously mentioned, learning does not take place in a vacuum; it does so within a social context. Young children are very impressionable, and they need constant supervision and explicit direction from their parents. Children should be made to realize what behaviors are acceptable and those that are not. Parents should exhaust all efforts to monitor what their children see and hear and provide proper and consistent